A fashion label relaunching in the United States
The situation
A womenswear label founded years earlier overseas, relaunching with a US presence. Beautiful product, packaging and a hand-drawn monogram already in place. No storefront that matched any of it.
What I built
Six pages from scratch: collections, a four-step gifting and customisation builder with a live running total, a personalised thank-you card previewer, the brand story and a client care page. Product architecture built to plug straight into Shopify.
Where it landed
No US storefront → full brand experience
Written progress updates through the whole build, with a fresh client questionnaire at each round.